Brief to coded
prototype.
Seven days.

Start your sprint →

Trusted by founders in fintech, lottery, and consumer tech.

7 days
Brief to prototype, every time.
Fixed
Agreed upfront. No hourly billing.
16yrs+
Senior design applied directly to your product.

Seven days. No hand-offs.

01
Submit your brief

Tell us what you're building. We'll confirm fit and scope within 24 hours.

02
Strategy and direction

Day 1 is strategy. We lock direction before a pixel is placed.

03
Design and iteration

Days 2–6: senior-led design. Considered, never generic.

04
Delivery on day seven

Figma files, prototype, and specs. Ready for whatever comes next.

Three sprint types.

01
Investor Demo Sprint

Investor-ready prototype and screens designed to close your next round.

Fundraise
Who it's for
Pre-seed and seed founders heading into investor meetings. You have the deck — you need the product to match.
What's included
UX strategy and user flow mapping. High-fidelity UI screens. Interactive prototype. Investor-ready presentation assets. Delivered in 7 days.
Outcome
A prototype you can demo live — not describe from a slide.
02
Developer Handoff Sprint

Production-ready designs your team can build from immediately. Full specs included.

Engineering
Who it's for
Founders with engineers ready to build who need designs that remove ambiguity and let the team ship without back-and-forth.
What's included
End-to-end screen design. Component structure. Interaction states and edge cases. Figma dev mode annotations. Handoff documentation. Delivered in 7 days.
Outcome
Designs your team can open in Figma and build from today.
03
Validation Sprint

Test your core assumptions with real users before you spend on development.

Research
Who it's for
Founders who want to test before they build. Something real in front of users within a week.
What's included
Core flow design. Clickable prototype. Test scenarios and script. Usability session facilitation guidance. Insight summary. Delivered in 7 days.
Outcome
Validated direction before a line of code is written.

Fixed scope. Fixed timeline.

Scope is agreed before work starts. Pricing is discussed on the call — it depends on what you need, not a fixed menu.

Investor Demo Sprint
→ High-fidelity UI screens
→ Interactive Figma prototype
→ Investor-ready presentation assets
→ Delivered in 7 days
Book a call →
Developer Handoff Sprint
→ End-to-end screen design
→ Full user flows + edge cases
→ Dev-ready Figma handoff specs
→ Delivered in 7 days
Book a call →
Validation Sprint
→ Core flow design
→ Clickable prototype for user testing
→ Test scenarios + insight summary
→ Delivered in 7 days
Book a call →

Get a UX audit score
in 30 seconds.

Drop a URL, Figma file, or screenshot. Top 3 issues free.

UX Score
6.4/10
Needs improvement
Low contrast on secondary CTAs reduces discoverability High
Navigation lacks clear visual hierarchy Medium
Form error states not clearly communicated Low
Full report available · 25-point heuristic breakdown

We think in public.

Practitioners with a point of view. The design leadership podcast.

Watch all episodes →
Beyond the Interface podcast — Matt D Smith
Beyond the Interface
Matt D Smith
Good Enough UI Is the Problem — On craft, systems, and AI
Beyond the Interface podcast — Darren Hood
Beyond the Interface
Darren Hood
Why UX Needs Gatekeepers — Saving the discipline from itself
Beyond the Interface podcast — Ana Sofia Gonzalez
Beyond the Interface
Ana Sofia Gonzalez
From UI to AI — Why designers must evolve or get left behind
Beyond the Interface
Matt D Smith
Good Enough UI Is the Problem
See all episodes →

Selected work.

Neobank 0→1
Confidential

Full consumer neobank from zero — card UX, onboarding, and account flows for a global neobank. Shipped across 5 markets, PMF in 8 weeks.

PMF in 8 weeks. Millions in transaction volume.
Regulated UX 0→1 Mobile
Big Ticket

UAE's flagship regulated lottery app from scratch. Purchase flows, responsible play, and compliance built in. Designed and handed to engineering.

Regulated markets, zero compliance gaps.
Enterprise White-label
Northladder

Trade-in experience redesigned for Amazon and Apple web and app surfaces. White-label widget and platform, two workstreams shipped in 30 days at enterprise scale.

Solutions shipped across Amazon & Apple web and app surfaces globally.
Fashion E-commerce
Badibanga

Fashion e-commerce brand launched in the UAE from zero. Full store, brand, and checkout — built to convert from day one.

Zero to live. Fashion e-commerce launch in the UAE.
Hospitality Digital Presence
Tania's

Restaurant digital presence redesigned from scratch — website, menus, and delivery automation. More orders, stronger brand.

Stronger brand. Automated delivery. Higher order volume.

Senior design,
applied directly.

RUONALIM is a senior-only studio. 16 years of product design leadership across super apps, neobanks, and regulated finance — work used by tens of millions of people.

No juniors. No handoffs. Senior judgment applied directly to your product, on a fixed timeline and price.

16 years experience Fintech & Neobanks Regulated UX Consumer at Scale

Ready to start
your sprint?

Start your sprint →

We reply within 4 hours.

Common questions.

Yes. Day 1: strategy. Days 2–6: design. Day 7: Figma files, prototype, and specs. We hold that commitment unless scope changes.
Investor Demo Sprint if you're fundraising. Developer Handoff Sprint if engineers are ready to build. Validation Sprint if you want to test before committing. Not sure? Book a call — we'll tell you which fits.
Fixed scope, no account management, seniors doing the work directly. Scope is agreed before day one — no re-briefs, no drift. Northladder: two major workstreams shipped in 30 days at enterprise scale.
Yes. Many founders run Validation first, then Developer Handoff once direction is confirmed. Talk to us about what sequence makes sense.
A brief. We'll send you a short template when you book. One focused session on day 1 is usually enough to align.
Book via Calendly or email hello@ruonalim.com. We confirm fit, agree the sprint type, and lock a start date. Most sprints start within a week.
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