Fractional Design Leadership
Senior design direction
without the full-time cost.
Embedded design leadership for teams that need strategic direction, design critiques, and stakeholder alignment — on a retained basis, not a headcount.
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The gap
Most teams don't need another designer.
They need someone to lead the design.
You've hired talented designers. You've built a product. But the output isn't cohesive, decisions get stuck in committee, and nobody's connecting UX strategy to business outcomes. You don't have a design problem. You have a leadership gap.
Hiring a full-time VP or Head of Design takes months and costs north of six figures. Fractional design leadership gives you that seniority this week — without the overhead, the equity negotiations, or the risk of a bad hire.
What you get
Everything a design leader does.
None of the full-time overhead.
Design Critiques
Structured weekly reviews that raise the bar on craft, consistency, and user outcomes. Not subjective opinions — frameworks your team can repeat.
Product Strategy
UX strategy tied to business metrics. Information architecture, user flows, and roadmap input that connects what users need to what the business measures.
Stakeholder Alignment
The translation layer between design, product, and engineering. Decision logs, meeting facilitation, and clear rationale that moves things forward.
Team Coaching
1:1s, career development, and design process maturity. Turn good designers into great ones with experienced mentorship and honest feedback.
Design Systems
Component governance, token architecture, and documentation standards. Scale your design language without scaling your headcount.
Hiring & Process
Interview frameworks, portfolio reviews, team structure advice, and design ops setup to build a high-performing design function.
Why fractional
Full-time hire vs. fractional leader.
Full-time Head of Design
× 3–6 month hiring process
× $200K+ annual cost
× Equity and benefits overhead
× Risk of wrong hire at senior level
× Single perspective and network
× Ramp-up time before impact
Fractional Design Leader
✓ Start this week
✓ Fraction of the cost
✓ No equity, no benefits overhead
✓ Proven track record across verticals
✓ Cross-industry perspective and patterns
✓ Impact from the first session
Track record
Led design at companies you've heard of.
8+
Years in design leadership
14M+
Users across shipped products
Previously Senior Staff / Director-level IC at a top-10 crypto exchange. Design leadership across Careem (14M+ users, 10 markets), Booking.com, Metro Bank, and GOV.UK. Now embedded as a fractional leader for startups and scale-ups building complex products.
Who it's for
This works best if you're...
A startup scaling fast
You've got product-market fit and a growing design team, but nobody with the experience to set direction, run critique, and raise the bar.
A scale-up between leaders
Your Head of Design left. You need someone to hold things together, keep shipping, and guide the team while you hire the right person.
A founder wearing too many hats
You're making product and design decisions alongside everything else. You need a senior design partner to take that off your plate.
An enterprise team needing expertise
Specific vertical expertise — fintech, crypto, regulated products — that your in-house team doesn't have and can't wait 6 months to hire for.
Design leadership shouldn't
be a luxury hire.
Start with a conversation. No pitch decks, no sales process. Just a direct discussion about what your team needs.
Start a conversation →